How to make product videos with AI for your online store
October 30, 2026 · 4 min read
A step-by-step workflow for turning product photos into short ads, from first frame to captions and export.
Begin with your real product
Customers need to see what they will actually receive. Use your own product photo as the first frame, and keep the motion simple. A slow orbit or a gentle push-in keeps the product recognizable.
Avoid misleading results
Check every frame. AI can change a logo, a shape or a texture. If the video shows something different from what you sell, generate it again or use it only as a background.
Build a 10-second structure
Open with the product in the first two seconds. Show the benefit in the middle. End with an offer and a call to action. Motion templates handle the title and the CTA, so each new version takes minutes.
Add voice and captions
Many people watch social video without sound. Generate a short voiceover, then create captions from that audio in the editor.
Make each format once
Change the project format to 9:16, 1:1 or 16:9 and export again. Check the framing, since a shot composed for landscape may need repositioning.
Disclose when required
Advertising rules differ by country and platform, and some require AI content to be labeled. Check the rules that apply to your market.